
Wealth Creation Through Internet Marketing The Ideal Second Income How would you like to wake up in the morning, grab a cup of coffee, press a few keys on your computer and discover you've just had hundreds or thousands of dollars deposited into your bank account overnight? It can happen for you, just as it's happening for me and thousands of people all over the world. People who never imagined they'd be making 6-figure incomes, people who never dreamed they could make money from home so easily. You don't need to be a technical whiz, and you don't need a Harvard MBA. All you need is a computer, access to the Internet, and a small time commitment each week. Your potential earnings will depend on the amount of time you can commit per week, and it's not unrealistic to see people earning $3,000 to $5,000 per month within a few short months of starting this journey. The Internet has made tens of thousands of millionaires - yes, you read that correctly: tens of thousands of millionaires. One individual recently made over $1million in less than 24 hours! Don't believe me? See www.MillionDollarDay.com. In fact, did you know there are 19-year old kids who are already billionaires because of the Internet? It's so easy to make money online now that age isn't a factor any more. You don't have to wait till you're 55 to quit your job comfortably. I left permanent employment in my mid-30's, and you can make the same kind of income as I do online at 24, 54 or 104. I now make more money in half a day than I used to in a week. I know that sounds hard to believe, but the Internet has allowed thousands of us to prosper in ways we just could not have imagined before this technology came along. Billions of transactions take place over the Internet every day that could not have taken place twenty years ago because it's literally done the impossible - it's given us the power to contact literally hundreds of thousands of potential customers (a global market of billions) in seconds, with almost no cost and to keep sending that message 24 hours a day, even while you sleep. Naturally there have been people along the way who have abused this technology (spam for example), just like with any technology. But these people aside, this is a very powerful way to reach people. Whether you're spreading news, preaching the gospel, or making a living for you and your family, we now have an incredible tool for doing what couldn't be done 20 years ago. So, instead of relying on a low-paying job where you're required to work 10 hour days and sometimes 7-day weeks, why not consider boosting your income through Internet Marketing? You'll more than likely find that you'll be able to quit your job much sooner than you think because your Internet earnings will very quickly replace your salary. But before we get too carried away, bear in mind that almost 98% of online businesses fail in their first 6 months. The reasons for this are many and varied - in most cases it's because f a poor choice of product. In your search for online income opportunities, you will encounter thousands of well written, professional websites promising that they are the BEST deal for you. It's often easy to fall for their slick sales copy, but beware and keep your wits about you. See my Online Product Assessment Guidelines before being scammed. Growing Your Online Profits Is A Result Of Following A Specific Plan Of Action In order to truly build wealth you must follow a certain discipline. Your mind must work a certain way. And, you must continue to repeat a set of success-producing guidelines - again and again. One of the single biggest wealth-building factors I have discovered is that there is very little guesswork when it comes to executing a plan that will generate large profits. Too many entrepreneurs try to make money online without a solid plan or basic strategy. And that's why so many fail. So all that's needed is a solid plan or basic strategy to make money online. I've tabled below three different, proven methods of generating an income online, together with their pros and cons and a little more detail about each. Find the method that interests you, and if you're serious about making money online, purchase the recommended products and start your own business. I've personally used each and every product mentioned, and can highly recommend all of them. It's time to begin your Internet success story, Enjoy the ride! Oh, and if you have any questions about generating wealth through building an online business, please do contact me. I'm committed to helping as many people as possible supplement their day-job incomes so that they can eventually quit their job, and would love to be able to help you too. Obviously, I can't do everything for you, so I'd like to see some evidence that you've at least made a start at something before I spend hours assisting you. One final thing: if some of the terms and concepts discussed here are totally new to you, I can highly recommend The Newbieclub.com, where those new to Internet Marketing are made to feel very much at home as Joe Robson guides you through the maze of confusing terms.
Table Comparing Online Wealth Creation Strategies
Promote Affiliate Products With Pay Per Click Programs	Build a Content Rich "Virtual Real Estate"	Promote and Sell Your Own Product
Brief Description In this method you are going to find a need by researching regularly searched keyword phrases, find a product which meets that need and which offers a commission, and then advertise the product using the keyword phrases previously selected. You will be advertising on Google Adwords and Overture. (Your ads will appear on the right hand column of a Google results screen.)	Brief Description In this method you are creating a network of mini-sites all focused on very specific niche markets. Just like a real-world real estate mogul would buy and develop property after property, you can do the same thing as an online publisher by producing web site after web site. Revenue will be generated through pay-per-click partnership programs such as Google’s AdSense program and carefully selected Affiliate Programs.	Brief Description In this method you are creating your very own information product in the form of a downloadable eBook, audio programs or instructional DVD's and selling them on the Internet using your own marketing efforts as well as those of affiliates who will sell on your behalf. Income is earned for each and every sale made, and payment is immediate.
How Long to Make Your First $1,000? Depending on your advertising budget, usually within one week. Some have reported generating their first income within 5 hours!	How Long to Make Your First $1,000? Typically between 4-6 weeks before your site is indexed by Search Engines and traffic starts arriving at your site.	How Long to Make Your First $1,000? Usually more than 2 months, including the time to create the product.
Pro's No need to learn any technical skills. No need to have your own website. The quickest method of generating an income online. The easiest method of generating an income online.	Pro's This method is usually the result of someone's hobby or passion, so the process of building the network of sites is fun and enjoyable. Although more time is required to build your VRE, the ongoing income generated can be substantial.	Pro's This method has by far the greatest revenue generating potential long term because you are no longer earning commissions on other people's products but creating your own product and selling it. Payment is immediately into your account, instead of receiving monthly commission payments.
Con's You will need an existing cashflow to pay for advertising on Google and Overture. You are generating income, without necessarily creating an ongoing online business. You will have to carefully monitor the results of your ad campaigns to ensure you are not losing money.	Con's You will need to know a little about the technicalities of creating and hosting websites. Startup costs are higher than promoting Pay Per Click Programs, since you will need to arrange hosting for your own websites (but still less than $200).	Con's Product creation can be challenging, particularly if you find it difficult to write books. The time commitment is significantly more than other strategies and if you are looking for quick results, this is not the way to go.
Process This process can be compared to placing adverts in a newspaper, except that instead of paying once off for the advert, you will be paying every time someone clicks on your advert (hence the term 'Pay-Per-Click'). STEP 1: Do keyword research to find out where the greatest needs are. You will use keyword research tools to build a huge list of keywords and phrases that are being searched for by Internet users when looking for information related to the products you will be advertising. STEP 2: Identify products with affiliate programs that match the needs you have identified in Step 1. STEP 3: Create a Google Adwords and Overture account. STEP 4: Write compelling short adverts conforming to the rules of the Pay-Per-Click Program, and set the advertising budget you are willing to spend. STEP 5: Carefully monitor the effectiveness of your ad campaigns to ensure you are not spending more on advertising than you are receiving in revenue. STEP 6: Repeat the process using different products and ad campaigns.	Process STEP 1: Identify a target market to build a site for. You will build a web site that has content and information all about your chosen topic and you will make money by running Google AdSense ads and other affiliate ads on your web pages. STEP 2: Register a domain name and setup web hosting for your new site. STEP 3: Do keyword research for your target market. You will use keyword research tools to build a huge list of keywords and phrases that are being searched for by Internet users when looking for information related to your target market. STEP 4: You will write (or have a ghostwriter write for you) some articles (500-700 words in length) related to your target market. STEP 5: Use SEO friendly “page creation” software to quickly create hundreds of pages for your new web site. STEP 6: Create a “product review” or “resource” web site for your target market. You will use your articles on this site as well as any other RSS or data feeds you can find that will give you fresh content for your pages. STEP 7: Add additional web sites to your “network” that are targeted towards your specific market. Link the web sites to each other to share traffic and to help boost your search engine rankings. You can create many different web sites that cover different “angles” of a target market. STEP 8: Use “SEO attraction” methods for getting your new pages indexed quickly by the search engines. STEP 9: Select a different target market and restart the entire process. The key is to continuously add new web sites to your overall empire, thus constantly increasing your income.	Process The process here is very similar to the process for building a Virtual Real Estate Empire, except that you will create your own product and then write a powerful sales letter for each product. Every product you create will have it's own domain name and each sales letter will sell only 1 product. STEP 1: Identify a target market to create a product for. STEP 2: Do keyword research for your target market. You will use keyword research tools to build a huge list of keywords and phrases that are being searched for by Internet users when looking for information related to your target market. STEP 3: Once you have a very clear idea about what the market is looking for, you will write (or have a ghostwriter write for you) an eBook, record an audio program, or create an instructional DVD addressing all the needs you have identified. STEP 4: You will write (or have a ghostwriter write for you) a powerful sales letter, highlighting all the benefits of purchasing your product. STEP 5: You will create an autoresponder series of emails which will automatically follow-up prospects who have asked to know more about your product. STEP 6: Create or purchase a payment processor so that you can receive payment immediately into your account. STEP 7: Create and launch a lucrative Affiliate Program for your product so that others will market your product for you. STEP 8: Identify methods of publicizing your product (press releases, posting in forums, endorsements, etc.) to ensure that word of your product gets out. STEP 9: Once successfully launched, you will create additional products which can be sold alone or used as upsells to your existing product.
Resource Rosalind Gardner's Super Affiliate Handbook. Read the amazing true story of how one woman, with no previous business experience, earns $400,000+ per year ... selling other people's stuff online. In her down-to-earth, sincere and often humorous style, Rosalind Gardner guides you through the entire process of building an affiliate marketing business on the 'Net. In 230+ pages, and more than 68,000 words, you'll learn how to pick the best programs, negotiate a commission raise and save time, money and effort on everything from affiliate software to web hosting. To learn exactly how she does it, I HIGHLY RECOMMEND that you read: Rosalind Gardner's Super Affiliate Handbook. You no longer have to guess which markets are the most lucrative online. Wordtracker is by far the best research tool to discover niche markets which you can advertise to. Use this tool to establish exactly how many people searched for a particular keyword phrase in the last 2 months. It even suggests related searches. Wordtracker is a must have. Overture Search Suggestion Tool is the primary free tool for doing keyword research. I often use this tool to do quick searches to get a basic idea of what the market is looking for. I will end up building my keyword lists mostly with WordTracker, but this tool is always an easy place to start. Once you've identified a need, the best place to find a solution is to browse the more than 10,000 digital products available for sale (with commissions) at ClickBank.com. Google Adwords is the place to go once you're ready to place your commercials for the products you want to sell to the target market you've identified. Here you can decide how much your advertising budget will be, how often to display your ad, and where in the pecking order it should appear.	Resources You no longer have to guess which markets are the most lucrative online. Wordtracker is by far the best research tool to discover niche markets which you can advertise to. Use this tool to establish exactly how many people searched for a particular keyword phrase in the last 2 months. It even suggests related searches. Wordtracker is a must have. The most convenient and best value for money domain registration and web site hosting company is www.GoDaddy.com. If you're finding it a challenge to write your own articles, consider going to elance, where you can get articles written for often as little as $50. Phil Wiley is arguably the king of creating hundreds of niche sites using this method. He was recently interviewed and he spilt the beans on what it takes to create a Virtual Real Estate. Hear about it here: Niche Site Confessions Mini Site Creator is the perfect place to go when the building of all your niche websites in your Virtual Real Estate becomes a little tedious, and let's face it, it will. Mini Site Creator will show you how to create thousands of content rich pages for your Virtual Real Estate Empire. Once you've created content rich pages you will want to place Google ads on your pages so that you can earn money every time someone clicks on one of these ads. The place to go is: Google Adsense. Of course, you will also want to advertise other affiliate programs to advertise, and you can find a massive database of products all with varying commission rates at ClickBank.com.	Resources By far the best resources to assist in your own product creation is Michael Green's "How To Corporation". He has a wide range of information products to help you launch your own Internet business. How To Create Products Online. Michael Green lays it on the line for you, showing you precisely how to build yourself your own 24/7 money making operation from the comfort of your own home. Click here for details: How to Create and Sell Products Online If you already know how to create a product, here are excellent tips to get your product known and in front of a hungry audience: How to Promote a Product Online There is only one place I frequently visit to find out the latest developments in the world of Internet Marketing: Michael Green's Internet Marketing Forum You no longer have to guess which markets are the most lucrative online. Wordtracker is by far the best research tool to discover niche markets which you can advertise to. Use this tool to establish exactly how many people searched for a particular keyword phrase in the last 2 months. It even suggests related searches. Wordtracker is a must have. Overture Search Suggestion Tool is the primary free tool for doing keyword research. I often use this tool to do quick searches to get a basic idea of what the market is looking for. I will end up building my keyword lists mostly with WordTracker, but this tool is always an easy place to start.

Wealth Creation Through Internet Marketing

The Ideal Second Income

How would you like to wake up in the morning, grab a cup of coffee, press a few keys on your computer and discover you've just had hundreds or thousands of dollars deposited into your bank account overnight?

It can happen for you, just as it's happening for me and thousands of people all over the world. People who never imagined they'd be making 6-figure incomes, people who never dreamed they could make money from home so easily.

You don't need to be a technical whiz, and you don't need a Harvard MBA. All you need is a computer, access to the Internet, and a small time commitment each week. Your potential earnings will depend on the amount of time you can commit per week, and it's not unrealistic to see people earning $3,000 to $5,000 per month within a few short months of starting this journey.

The Internet has made tens of thousands of millionaires - yes, you read that correctly: tens of thousands of millionaires. One individual recently made over $1million in less than 24 hours! Don't believe me? See www.MillionDollarDay.com. In fact, did you know there are 19-year old kids who are already billionaires because of the Internet?

It's so easy to make money online now that age isn't a factor any more. You don't have to wait till you're 55 to quit your job comfortably. I left permanent employment in my mid-30's, and you can make the same kind of income as I do online at 24, 54 or 104.

I now make more money in half a day than I used to in a week. I know that sounds hard to believe, but the Internet has allowed thousands of us to prosper in ways we just could not have imagined before this technology came along.

Billions of transactions take place over the Internet every day that could not have taken place twenty years ago because it's literally done the impossible - it's given us the power to contact literally hundreds of thousands of potential customers (a global market of billions) in seconds, with almost no cost and to keep sending that message 24 hours a day, even while you sleep.

Naturally there have been people along the way who have abused this technology (spam for example), just like with any technology. But these people aside, this is a very powerful way to reach people. Whether you're spreading news, preaching the gospel, or making a living for you and your family, we now have an incredible tool for doing what couldn't be done 20 years ago.

So, instead of relying on a low-paying job where you're required to work 10 hour days and sometimes 7-day weeks, why not consider boosting your income through Internet Marketing? You'll more than likely find that you'll be able to quit your job much sooner than you think because your Internet earnings will very quickly replace your salary.

But before we get too carried away, bear in mind that almost 98% of online businesses fail in their first 6 months. The reasons for this are many and varied - in most cases it's because f a poor choice of product. In your search for online income opportunities, you will encounter thousands of well written, professional websites promising that they are the BEST deal for you. It's often easy to fall for their slick sales copy, but beware and keep your wits about you. See my Online Product Assessment Guidelines before being scammed.

Growing Your Online Profits Is A Result Of Following A Specific Plan Of Action

In order to truly build wealth you must follow a certain discipline. Your mind must work a certain way. And, you must continue to repeat a set of success-producing guidelines - again and again.

One of the single biggest wealth-building factors I have discovered is that there is very little guesswork when it comes to executing a plan that will generate large profits. Too many entrepreneurs try to make money online without a solid plan or basic strategy. And that's why so many fail.

So all that's needed is a solid plan or basic strategy to make money online.

I've tabled below three different, proven methods of generating an income online, together with their pros and cons and a little more detail about each. Find the method that interests you, and if you're serious about making money online, purchase the recommended products and start your own business. I've personally used each and every product mentioned, and can highly recommend all of them.

It's time to begin your Internet success story,

Enjoy the ride!

Oh, and if you have any questions about generating wealth through building an online business, please do contact me. I'm committed to helping as many people as possible supplement their day-job incomes so that they can eventually quit their job, and would love to be able to help you too. Obviously, I can't do everything for you, so I'd like to see some evidence that you've at least made a start at something before I spend hours assisting you.

One final thing: if some of the terms and concepts discussed here are totally new to you, I can highly recommend The Newbieclub.com, where those new to Internet Marketing are made to feel very much at home as Joe Robson guides you through the maze of confusing terms.

Table Comparing Online Wealth Creation Strategies

Promote Affiliate Products With Pay Per Click Programs

Build a Content Rich "Virtual Real Estate"

Promote and Sell Your Own Product

Brief Description

In this method you are going to find a need by researching regularly searched keyword phrases, find a product which meets that need and which offers a commission, and then advertise the product using the keyword phrases previously selected. You will be advertising on Google Adwords and Overture. (Your ads will appear on the right hand column of a Google results screen.)

Brief Description

In this method you are creating a network of mini-sites all focused on very specific niche markets. Just like a real-world real estate mogul would buy and develop property after property, you can do the same thing as an online publisher by producing web site after web site. Revenue will be generated through pay-per-click partnership programs such as Google’s AdSense program and carefully selected Affiliate Programs.

Brief Description

In this method you are creating your very own information product in the form of a downloadable eBook, audio programs or instructional DVD's and selling them on the Internet using your own marketing efforts as well as those of affiliates who will sell on your behalf. Income is earned for each and every sale made, and payment is immediate.

How Long to Make Your First $1,000?

Depending on your advertising budget, usually within one week. Some have reported generating their first income within 5 hours!

How Long to Make Your First $1,000?

Typically between 4-6 weeks before your site is indexed by Search Engines and traffic starts arriving at your site.

How Long to Make Your First $1,000?

Usually more than 2 months, including the time to create the product.

Pro's

No need to learn any technical skills.
No need to have your own website.
The quickest method of generating an income online.
The easiest method of generating an income online.

Pro's

This method is usually the result of someone's hobby or passion, so the process of building the network of sites is fun and enjoyable.
Although more time is required to build your VRE, the ongoing income generated can be substantial.

Pro's

This method has by far the greatest revenue generating potential long term because you are no longer earning commissions on other people's products but creating your own product and selling it.
Payment is immediately into your account, instead of receiving monthly commission payments.

Con's

You will need an existing cashflow to pay for advertising on Google and Overture.
You are generating income, without necessarily creating an ongoing online business.
You will have to carefully monitor the results of your ad campaigns to ensure you are not losing money.

Con's

You will need to know a little about the technicalities of creating and hosting websites.
Startup costs are higher than promoting Pay Per Click Programs, since you will need to arrange hosting for your own websites (but still less than $200).

Con's

Product creation can be challenging, particularly if you find it difficult to write books.
The time commitment is significantly more than other strategies and if you are looking for quick results, this is not the way to go.

Process

This process can be compared to placing adverts in a newspaper, except that instead of paying once off for the advert, you will be paying every time someone clicks on your advert (hence the term 'Pay-Per-Click').

STEP 1: Do keyword research to find out where the greatest needs are. You will use keyword research tools to build a huge list of keywords and phrases that are being searched for by Internet users when looking for information related to the products you will be advertising.

STEP 2: Identify products with affiliate programs that match the needs you have identified in Step 1.

STEP 3: Create a Google Adwords and Overture account.

STEP 4: Write compelling short adverts conforming to the rules of the Pay-Per-Click Program, and set the advertising budget you are willing to spend.

STEP 5: Carefully monitor the effectiveness of your ad campaigns to ensure you are not spending more on advertising than you are receiving in revenue.

STEP 6: Repeat the process using different products and ad campaigns.

Process

STEP 1: Identify a target market to build a site for. You will build a web site that has content and information all about your chosen topic and you will make money by running Google AdSense ads and other affiliate ads on your web pages.

STEP 2: Register a domain name and setup web hosting for your new site.

STEP 3: Do keyword research for your target market. You will use keyword research tools to build a huge list of keywords and phrases that are being searched for by Internet users when looking for information related to your target market.

STEP 4: You will write (or have a ghostwriter write for you) some articles (500-700 words in length) related to your target market.

STEP 5: Use SEO friendly “page creation” software to quickly create hundreds of pages for your new web site.

STEP 6: Create a “product review” or “resource” web site for your target market. You will use your articles on this site as well as any other RSS or data feeds you can find that will give you fresh content for your pages.

STEP 7: Add additional web sites to your “network” that are targeted towards your specific market. Link the web sites to each other to share traffic and to help boost your search engine rankings. You can create many different web sites that cover different “angles” of a target market.

STEP 8: Use “SEO attraction” methods for getting your new pages indexed quickly by the search engines.

STEP 9: Select a different target market and restart the entire process.

The key is to continuously add new web sites to your overall empire, thus constantly increasing your income.

Process

The process here is very similar to the process for building a Virtual Real Estate Empire, except that you will create your own product and then write a powerful sales letter for each product. Every product you create will have it's own domain name and each sales letter will sell only 1 product.

STEP 1: Identify a target market to create a product for.

STEP 2: Do keyword research for your target market. You will use keyword research tools to build a huge list of keywords and phrases that are being searched for by Internet users when looking for information related to your target market.

STEP 3: Once you have a very clear idea about what the market is looking for, you will write (or have a ghostwriter write for you) an eBook, record an audio program, or create an instructional DVD addressing all the needs you have identified.

STEP 4: You will write (or have a ghostwriter write for you) a powerful sales letter, highlighting all the benefits of purchasing your product.

STEP 5: You will create an autoresponder series of emails which will automatically follow-up prospects who have asked to know more about your product.

STEP 6: Create or purchase a payment processor so that you can receive payment immediately into your account.

STEP 7: Create and launch a lucrative Affiliate Program for your product so that others will market your product for you.

STEP 8: Identify methods of publicizing your product (press releases, posting in forums, endorsements, etc.) to ensure that word of your product gets out.

STEP 9: Once successfully launched, you will create additional products which can be sold alone or used as upsells to your existing product.

Resource

Rosalind Gardner's Super Affiliate Handbook. Read the amazing true story of how one woman, with no previous business experience, earns $400,000+ per year ... selling other people's stuff online.

In her down-to-earth, sincere and often humorous style, Rosalind Gardner guides you through the entire process of building an affiliate marketing business on the 'Net. In 230+ pages, and more than 68,000 words, you'll learn how to pick the best programs, negotiate a commission raise and save time, money and effort on everything from affiliate software to web hosting.

To learn exactly how she does it, I HIGHLY RECOMMEND that you read: Rosalind Gardner's Super Affiliate Handbook.
You no longer have to guess which markets are the most lucrative online. Wordtracker is by far the best research tool to discover niche markets which you can advertise to. Use this tool to establish exactly how many people searched for a particular keyword phrase in the last 2 months. It even suggests related searches. Wordtracker is a must have.
Overture Search Suggestion Tool is the primary free tool for doing keyword research. I often use this tool to do quick searches to get a basic idea of what the market is looking for. I will end up building my keyword lists mostly with WordTracker, but this tool is always an easy place to start.
Once you've identified a need, the best place to find a solution is to browse the more than 10,000 digital products available for sale (with commissions) at ClickBank.com.
Google Adwords is the place to go once you're ready to place your commercials for the products you want to sell to the target market you've identified. Here you can decide how much your advertising budget will be, how often to display your ad, and where in the pecking order it should appear.

Resources

You no longer have to guess which markets are the most lucrative online. Wordtracker is by far the best research tool to discover niche markets which you can advertise to. Use this tool to establish exactly how many people searched for a particular keyword phrase in the last 2 months. It even suggests related searches. Wordtracker is a must have.
The most convenient and best value for money domain registration and web site hosting company is www.GoDaddy.com.
If you're finding it a challenge to write your own articles, consider going to elance, where you can get articles written for often as little as $50.
Phil Wiley is arguably the king of creating hundreds of niche sites using this method. He was recently interviewed and he spilt the beans on what it takes to create a Virtual Real Estate. Hear about it here: Niche Site Confessions
Mini Site Creator is the perfect place to go when the building of all your niche websites in your Virtual Real Estate becomes a little tedious, and let's face it, it will. Mini Site Creator will show you how to create thousands of content rich pages for your Virtual Real Estate Empire.
Once you've created content rich pages you will want to place Google ads on your pages so that you can earn money every time someone clicks on one of these ads. The place to go is: Google Adsense.
Of course, you will also want to advertise other affiliate programs to advertise, and you can find a massive database of products all with varying commission rates at ClickBank.com.

Resources

By far the best resources to assist in your own product creation is Michael Green's "How To Corporation". He has a wide range of information products to help you launch your own Internet business.

How To Create Products Online. Michael Green lays it on the line for you, showing you precisely how to build yourself your own 24/7 money making operation from the comfort of your own home. Click here for details: How to Create and Sell Products Online
If you already know how to create a product, here are excellent tips to get your product known and in front of a hungry audience: How to Promote a Product Online
There is only one place I frequently visit to find out the latest developments in the world of Internet Marketing: Michael Green's Internet Marketing Forum
You no longer have to guess which markets are the most lucrative online. Wordtracker is by far the best research tool to discover niche markets which you can advertise to. Use this tool to establish exactly how many people searched for a particular keyword phrase in the last 2 months. It even suggests related searches. Wordtracker is a must have.
Overture Search Suggestion Tool is the primary free tool for doing keyword research. I often use this tool to do quick searches to get a basic idea of what the market is looking for. I will end up building my keyword lists mostly with WordTracker, but this tool is always an easy place to start.